
MARKETS & INVESTING It's natural to avoid loss, but sitting on the sidelines out of fear might lead to missed financial goals. As the name implies, loss aversion is our instinct to not just prefer a gain over a loss but to prioritize avoiding losses over almost anything. It might sound wise to try avoiding losses but taking it too far could keep you from realizing your financial goals. Loss aversion is a cognitive bias that studies have proven over and over again. But that fear, when applied to
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